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Google looking to join the legions of SEO companies

It's been reported that Google is considering starting their own SEO company. This, if true, would be potentially massive news for the SEO industry.

Serena Shapero over at Newswire has stated that Google intend to get their SEO business off the ground by early May. Allegedly, Google's SEO team would consist of about 100 employees, clients could be charged up to $25,000 a month and Google will have a team of SEO robots* to deal with poor rankings.

Allegedly, Google will promise only ethical practices but how many giant corporations play nice? If Google does jump into the SEO pool they will have a monopoly of the SEO industry and it will be nowhere near as fun as the game.

Small SEO businesses will surely be put out of business and probably some medium sized ones too. Will the SEO companies just take their business to Yahoo and Bing? Unlikely, seeing as how popular Google is with the general public.

You can't handle the truth!

Okay, so enough of the scare mongering, is it likely to happen? SEO has been around for a while; if Google was going to do it surely it would have by now. Also, Google offers a lot of information to users so they can produce sites with high quality SEO, surely they wouldn't bother if they had ever considered becoming an .

Some highly regarded colleagues of mine (and one I'm indifferent to) offered their take on the report. "Where's the proof?" was retorted to the Newswire article. I've had a quick look on Google's blog and if they were going to start a business in early May wouldn't there be (at least) a bit of advertising? Another colleague said "this would just be like buying space in Adwords only you pay $25,000 for it instead of a few pounds per click".

So, will Google be starting an SEO company? Don't hold your breath (that's just good advice for most situations).

By the way, if you're interested, the state of Oregon is incorporating Google Apps into the education system.

*Quite probably not true.

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